Despite a 34% decrease in investments YoY for Facebook Lead Ads due to the chip shortage, we still saw a 148% increase in appraisal appointments and trade appraisal lead conversions across the board for our clients in Q2 from Facebook messenger and appointment ad campaigns.
Leverage First Party Data with KBB Offer Ads.
By taking a combination of lost shopper leads, database lost customers, in market intenders and captive owners we were able to drop the cost per appointment lead under $10 and cost per showroom sales visit to $46 for our Kia dealer in the Southern region.
Leverage First Party Data with Pre-Market Audiences.
Pairing the current trade in your car offer ad with first party and pre-market audiences, driving them to a trade in valuation page. Our Toyota dealer in the Southern region had a tremendous increase in ALL metrics. EVERYONE should be taking advantage this strategy.